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Building protection into every client journey

A New Era for Protection at Alexander Hall


At Alexander Hall, mortgages may be at the heart of what we do, but protection is the foundation that keeps our clients’ plans secure for the long term. Over the past year, our Protection Team has strengthened its service, expanded its impact, and set new standards for the support we offer to homebuyers, homeowners, landlords, tenants, and families across the UK.

As demand for personalised financial protection grows, so too has our dedication to making advice clearer, more accessible, and tailored to every individual’s needs. It’s an exciting moment for the team — and for anyone considering a future in protection advice.


Putting clients at the centre of everything

Our Protection Team works closely with advisers across Alexander Hall to ensure that clients receive a joined‑up, reassuring experience from the start of their journey to beyond completion.

Whether a client is purchasing a first home, moving up the ladder, investing in buy‑to‑let property, or refinancing, our protection advisers help them understand:

• What insurance options are available
• How different policies work in real-life scenarios
• Which levels of cover may be suitable for their circumstances

Every recommendation is personal. There are no off‑the‑shelf solutions — just clear, friendly conversations designed to help clients feel confident about their future.


“Fantastic service to secure our life insurance following our mortgage application. Quick, efficient and hassle free.”

“… able to put us at ease and explained all the different options of protection available and based on our circumstances was able to recommend the best options for us which was life insurance and income protection...”

“…guided me through setting up my life insurance and income protection with clarity and professionalism. What could have been confusing and overwhelming was made simple and easy to understand..”


A year of progress, growth and impact

Much of the team’s recent success comes from a renewed focus on service quality, adviser development and collaboration. We’ve strengthened our client‑first approach by bringing our mortgage and protection advisers even closer together, ensuring those early conversations flow more naturally and consistently.

This has led to outstanding results for customers, with thousands of clients supported in building stronger financial resilience and exceptional feedback highlighting how “reassuring”, “relieving” and surprisingly straightforward the process feels once they speak with our team.


“This year has marked a real shift in how we support clients, as we continue embedding a Protection First culture across Alexander Hall. More than ever, people want clarity, reassurance and guidance they can trust — and that’s exactly what our team is here to provide.

By bringing protection into the mortgage journey from the very start, we help clients understand their risks earlier, make informed decisions, and feel confident in building long‑term financial security. This joined‑up approach with our advisers is transforming the experience, making protection feel natural, supportive and genuinely personal.

We’re expanding, upskilling and investing in tools that help us deliver even more value, while creating a rewarding path for advisers who want a meaningful, purpose‑driven career.

Our mission is simple: protection first — so every client feels supported not just today, but in the future too.”

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Sam Salim
Head of Protection


Why now is a great time to join our Protection Team

As awareness of financial wellbeing grows nationwide, more clients are actively seeking protection advice. That means we’re expanding, developing new skills within the team, and opening up opportunities for talented people who want to make a real difference to clients’ lives.

Working in protection at Alexander Hall offers:

Meaningful, client focused work

You’re helping people safeguard their homes, families and futures — often at pivotal moments in their lives.

Strong professional development

We invest in training, coaching and continuous learning so advisers can progress confidently in their careers.

The support of a trusted brand

With our long‑standing partnership with Foxtons and our established reputation in the mortgage space, advisers join a team that is both respected and well‑connected.

A collaborative, people first culture

Our advisers support one another, share expertise and celebrate wins together — something repeatedly highlighted in our internal engagement feedback.

Building protection into every client journey

Our mission is clear: to help every client secure a mortgage and the protection they need to feel confident about tomorrow. With a dedicated and growing Protection Team, we’re proud to offer a service that puts care, clarity and long‑term planning at the heart of every conversation.


If you’re passionate about helping people build financial security — or simply curious about a future in protection — we’d love to hear from you. Get in touch here.

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