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3 levels of protection

Why we show you three levels of protection


Our online protection calculator is designed to give you an instant, indicative view of what protection could look like for you — whether that’s life insurance, critical illness or income protection.

Before you see your results, you’ll be asked what you’re looking to protect (your home, your family or your income), along with a few key details such as your age, occupation and income.

From those answers, we show you three levels of cover — from a more basic starting point through to more comprehensive protection.

This approach is deliberate.

When it comes to protecting your home, income and family, there isn’t usually one simple answer that works for everyone. Showing a range helps you understand how different levels of cover change the outcome, rather than focusing on a single figure in isolation.

In simple terms, you’ll see:

Minimum level of cover
Typical level of cover (based on your answers)
Comprehensive level of cover

It’s about clarity

Seeing three options isn’t about pushing you towards the highest level of cover. It gives you context and allows you to decide what feels right based on your own priorities.

It also helps remove some of the uncertainty that often comes with protection:

“Is this too much?”
“Am I under-protected?”
“What do people in my situation usually do?”

Instead of guessing, you can compare — and make a decision with more confidence.

Understanding the cost

Seeing different levels of cover side by side helps you understand how pricing changes depending on the level of protection you choose — particularly when viewed as a monthly or daily amount. It gives you a clearer picture of how different options balance cost and cover, so you can decide what feels appropriate for your circumstances.

A simple way to get started

If you’re curious about what protection might look like for you and not sure where to begin, the online our protection calculator is a simple way to explore your options.

It takes just a couple of minutes to complete, there’s no obligation to share your contact details, and you’ll only be contacted if you choose to request a callback.

Explore more

If you’d like to learn more, you might find these guides helpful:

First-time buyersWhat insurance should you consider?
Budget protectionUnderstanding your protection options if you’re on a budget
Common mythsCommon myths about personal protection insurance

Speak to an adviser

If you’d like to understand what protection might look like for you and your family, speaking to an adviser can help you find the right balance based on your needs and priorities.

If you’d prefer to speak to someone directly, you can call us on 08000 38 37 36.


This is for information only. Cover, premiums and eligibility depend on your personal circumstances and insurer terms. Policies are subject to underwriting and exclusions. We’ll explain these before you decide to proceed.

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